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WAYO
TECHNOLOGIES
Think & Create Blue Ocean
Theodore Roosevelt : Best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with them while they do it.
Mr.Yogesh Dilip Wagh, more popularly WAYO is the founder of WAYO Technologies LLP. His goal is to construct a specialized business development / marketing company focusing primarily on professional service firms serving, Information Technology, product development, outsourcing, Engineering and other industry segments including some big as well as small scale businesses. His vision is to create a genuine resource that will change the way clients think & view outsourcing for their business development and marketing needs. It takes considerable time to sit and draw business plan, with infinite brainstorming sessions. This is achieved by investing time up front with client in order to truly understand and uncover their individual needs and goals.
"By understanding our client's desired target markets and financial goals we are able to align their business development strategy and marketing initiatives. In doing so, we present endless opportunities that allow our esteemed clients to build and capitalize on relationships seizing the right opportunities - this personal approach is at the core of our success."
While at KERAGON Systems Pvt. Ltd. a leading IT development firm in Mumbai, INDIA. WAYO realized a need for a professional IT and business development resource focused exclusively on the diverse industry segment. Providing IT solutions to leading business and business development support to senior and middle level management, WAYO took the initiative and penetrated a new market strategy by successfully establishing relationships with industry CEO and key decision makers with the local business for IT and business needs - laying the platform and stand point for neverseen industrial possibilities.
"At KERAGON Systems Pvt. Ltd. and many other employer, I learned the true definition of teamwork and how successful implementation plays a key role in running an organization right on track. ACI's track record and reputation for producing superior projects made it easy to differentiate from competitors when discussing their value added services to prospective clients."
His career reached a pivotal point while working for a number of different companies from as the Business Development Executive of Marketing with WIPRO BPO, a application programmer & software developer with COGNIZENT. More ahead with better designation and responsiblities of Managing Director with KERAGON Systems. Under the guidance of business giants & CEO of many different employeer he conceived, developed and implemented business development and marketing initiatives Many small scale as well as root strong Industries.
"Working with my College friends and at work place allowed me to develop my passion for Business Development and Marketing. Their mentoring and encouragement to be the best, deliver superior results and think outside the box nourished my entrepreneurial spirit inspiring me to create WAYO Technologies."
Based in Nasik, Maharashtra, WAYO TECHNOLOGIES has been providing Web Development, Outsourced Branding, Marketing and Business Development solutions to professional service firms within the industry since 2008.
Solid groundwork and platform for sustainable quality market leadership through committed partneship and support. Because Quality is not bound by rules.
WHAT WE OFFER ?
With an intense diverse industry focus, WAYO TECHNOLOGIES offers authentic and guided outsourced business development to uphold marketing strategies delivered to professional service firms and industries. WAYO TECHNOLOGIES implements multiple channels to deliver innovative business development and lean marketing solutions that generate growth & revenue, optimize efficiency & reliability and build high performing business relationships.
Clients specific project requirement and compromise never go together. It takes real effort and controlled flow of work with proper watch on entire project to meet requirement. Keeping in mind your goal to be market leader and achieve quality business we help you in every phase of business life cycle. Regularly WAYO TECHNOLOGIES is nourished with quality people and proper communication with clients so you are never left alone in your business goal.
Let us use our IT, business-process and strategic consulting to help you transform your business, with minimal risk and disruption.
WHAT WE ARE HEADED ?
As we moved ahead in service providing sector the future seem to be more realistic towards achieving goal. We have been more committed about our vision to become "the" firm to turn to for branding, marketing and business development solutions. By focusing specifically within the Service industry we continue to strengthen our market and position ourselves for ever increasing explosive growth and sustainability. The diversity of our business mix, tailored services and targeted growth strategies in connection with our unique added value has placed us well for success. With specific initiatives designed to drive profitable growth, we are shaping our future in exactly architetured manner. Now let WAYO TECHNOLOGIES shape yours!
Organized by vertical industry as well as service line, we know the particulars of your business and deliver solutions with the precision you require.
OUR BRAND PROMICE
Change is bsisc requirement of development. WAYO TECHNOLOGIES never relies on single way of doing things, let alone settles for second best. We will always challenge the status quot to create new and better ways to increase your brand equity. Regular filteration and update of technical advancement to meet new requirement to achieve better performance.
Our innovative solutions will meet your business development and marketing objectives and distinguish you from the competition leading the race ahead of market rivals. We can breathe new life into a jaded brand or create an integrated business development package that fits your specific set of circumstances perfectly.
WAYO TECHNOLOGIES promises to think deep, create effective solution and practice sustainability for you - continually adapting our business methods and services, to fulfill your specific needs and expectations, from initial contact to delivery and final implementation of the product.
Our unique onsite / offshore global delivery practice model is guided by dedication to client satisfaction.
OUR CLIENTS
Our target client base includes all professional service firms within the Diverse industry sector. These clients are experts in their prospective field and excel at what they do. Sometime Clients are not sure how to best market their capabilities and are typically uncomfortable with selling services. In short, these professionals have been assigned to be their firm's rainmaker as an additional responsibility. As a result, business development and marketing capabilities are frequently and seriously underdeveloped in many firms with significant losses in potential revenue because of these responsibility overhead. By partnering with WAYO TECHNOLOGIES, our clients are able to focus on other objectives and do what they do best - their work.
Our more than 100+ clients span five continents and every major industry. With an advanced global delivery platform, WAYO TECHNOLOGIES, we can share knowledge and efficiently manage projects across our global delivery network. It allows us to provide you with the most cost-effective and comprehensive, end-to-end, advanced solutions.
When required, we can access the specialized skills of our deep talent pool from anywhere in the world, to solve any problem, through WAYO TECHNOLOGIES. Enhanced project collaboration tools and our well-codified, company-wide processes assure consistent, well-planned, measurable and reliable delivery from any and all locations.
Whenever youre confronted with a tough work situation, stop for a second and try to honestly answer this question: Am I approaching this emotionally or am I approaching this professionally?
For Professional Service Firms, staying ahead of the curve is more critical than ever with current market conditions, particularly those in the small to middle markets. We believe the first step in unlocking your potential is to understand the barriers that are impeding growth and find practical ways to overcome them.
Our partnership will help you see possibilities where you have seen only challenges giving you a brand-new perspective that inspires you to launch business development and marketing initiatives that make a difference. Whether it is a onetime project or on an outsourced continued strategic alliance, WAYO TECHNOLOGIES will take you out of the reactive role and put you back in control.
Do any of these challenges sound familiar? At WAYO TECHNOLOGIES, our assessments will identify your challenges and together we will develop strategies to recover and increase revenue.
• You have a strong reputation but face a dwindling pipeline of opportunities.
• Your firm is unable to expand into new markets working with the "Rainmaker" BD model.
• Despite working with other Professional Service Firms on several projects, you are unable to
create strategic alliances.
• A powerful competitor has entered or is about to enter your market.
• Your firm gets lost in the shuffle due to an unclear differentiation from the competition.
• You are not an industry leader and lack brand awareness.
• You have lost distinction within a multi-brand portfolio.
• CMO transition has caused delay in execution of marketing / business development strategies.
• White paper is not compelling leaving your firm's message unclear.
• Limited personnel and resources are leaving you behind allowing your competitors to gain
momentum.
W. Edwards Deming : It is not enough to do your best: you must know what to do, and THEN do your best.
At WAYO TECHNOLOGIES we follow different approach from most due to fact that we implement strategies that combine and connect business development with market sustainability - from awareness building of IT needs, lead generation, to actual revenue generation reflecting market sale. As per business development is concerned its our asize and area of excellence. By considering marketing along with business development you have the most potential for your bottom-line success or business goal. This approach of WAYO TECHNOLOGIES, help you know to identify and understand sensetive crucial connections to mountain your ROI at each and every level. Our six phase work process is thoroughly compiled and is the remainder of WAYO TECHNOLOGIES best practices. Because today's challenging market is driven by innovative ideas and market experience, that we deliver it to you through our authentic work process.
Each step of the work process methodology produces realiable & implmentable that advocates, document, and thoroughly guide your firm through the entire project.
Phase One: Discovery & Information Gathering
Evaluate current development practices
Identify needs and document them
Define effective short-term and long-term goals
Phase Two: Planning
Set the scope of the task engagement
Device the solution
Architect a project plan
Communicate & obtain client acceptance
Phase Three: Integrate
Ensure peoper connection & alignment between project development, marketing conpaign & sustainability
Confirm solution compatibility, reliability and supportability
Phase Four: Onsite Implementaion
Execute solution according to project plan
Conduct iterative client feedback for acceptance and turnover
Ensure product scope & reliability
Phase Five: Sustainability
Regularly create market condition for project sustainability.
Provide new solution and catalyst for better revenue generation.
Phase Six: Support
Perform post-deployment health checks
Regular communication for business development
Provide regular product updates and new trends for business
BRANDING - Do it, Do it right, Do it right now
BRANDING is one of the most important concept that had been overlooked and neglected in past. It is very concern investment that drives business towards its goal. With todays retail market it has become mandatory for many investors to concentrate their efforts to put light on branding. Without branding it become more critical to attract target customer class. Differernce is seen when product beats the market competitors and creates its own class making it outstanding amongst its segment. At WAYO TECHNOLOGIES we help your better understand where your brands has been, where it has reached and what might be further requirement to boost its market value and to uphold target performance to generate revenue.
YOUR MARKET CHALLENGES
HOW DO WAYO TECHNOLOGIES DO IT
ASSESSMENT
Our process will begin with an in-depth assessment beginning with and internal interview with key stakeholders to learn who you are, understand your background and brand expectations. We will review your company's strengths and weaknesses; research your competitors, and review your offline and online marketing materials. Once we have completed our assessment, we will present our findings that will:
STRATEGY DEVELOPMENT
Generating leads can be very difficult if your company isn't known to your prospects. And when you have low brand awareness your business development and marketing teams spend most of their time, budget, and effort just introducing your company. We thrive on the opportunity to create a brand from the ground up. In order to give it life, we identify the organization’s core attributes, conduct extensive internal and competitive research, and develop the foundational positioning—all of which set the stage for the creative Corporate Identity process that follows.
CORPORATE IDENTITY DEVELOPMENT
We can develop a logo, color palette, typography, tagline, slogan and other elements to create a uniform look and feel for your company. This can be as simple as producing business cards and letterhead, or as involved as establishing a corporate identity style book to ensure consistency in all your marketing and business communications.
Naming / Renaming
Brand Identity
Tagline Development
Slogan Development
Corporate Branding Strategy
Internal Branding
Market Research: Qualitative and Quantitative / Surveys / Assessments
Positioning / Messaging
Media Strategies / Planning
Competitive Analyses
DESIGN
Websites / Interactive
Annual Reports
Identity / Logo
Brand Guidelines
Graphic standards
Signage
Marketing Collateral
Advertising
EXECUTION
Sales / Marketing Campaigns
Customized software development
Online Lead Generation / SEO
Integrated Drip Marketing / Lead Nurturing / Lead Generation
Internal / External Launch
Public / Media Relations
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
MARKETING
Marketing has evolved more than any other term in business world. With new world strategy even the best product in term of quality and support needs marketing to reach wide audiance. Endless efforts are deployed to desing and develope marketing conpaign. Marketing intangibles such as professional services is perhaps, the most difficult of all marketing task. Whether you’ are looking for general marketing counsel or to get your organization featured in key media outlets that will reach your core audiences with carefully crafted messages, we offer a wide range of services to provide your company with exactly what you need to get you the results you want. Knowing that every client’s needs are different, we won'’t recommend a service or tactic unless we think it will add significant value to your company. WAYO TECHNOLOGIES will turn your eliminate your barriers and create new business opportunities.
YOUR CHALLENGES
• You need to find new, more effective ways to communicate with your customers.Struggling to align marketing
resources with rapidly changing organizational needs.
• Not yet ready to appoint a full-time Marketing Director.
• Personnel transition has caused delay in executing marketing strategies.
• Campaign Management falling short not maximizing return on investment.
• Collateral is not compelling and does not support ongoing growth - leaving your firm's message unclear.
• Limited personnel or expertise are leaving you behind only for your competitors to gain momentum.
• Lack dominance in your targeted market.
HOW WE DO IT
Pressured to immediately improve the performance and results of your Marketing Department? Before engaging in new projects, it is smart to analyze the current situation and construct a plan for the future. Our comprehensive assessment is designed to give C-level executives marketing insight into where their efforts overlap and lack synergy with their business development initiatives and their capacity to improve function internally.
Need to increase sales in a targeted market? Working with you we will develop a thorough plan that involves analyzing your competitive advantages, competition and market segmentation along with your customer base in order to create dominance in your desired target market. Your marketing plan will include long range strategies to raise your profile, differentiate you from competition, and near term tactical plans that include tasks, budget, responsibilities and timing.
VALUE PROPOSITION DEVELOPMENT
Stand out to your potential prospects! Differentiating your service must go beyond talking about your expertise, your people, or the services that you offer. At WAYO TECHNOLOGIES, we understand and are experienced at developing real points of differentiation and then producing the necessary strategies allowing your organization to create a sustainable competitive advantage.
COLLATERAL DESIGN DEVELOPMENT
Your marketing materials may be a first thing a potential client sees. Customized to your specific needs and current industry trends, we can create the graphic design and layout of your corporate materials that maintains brand consistency and provides a positive impact with your prospective and current clients.
COPYWRITING
What does your company'’s collateral “say” about your brand and the value your customers gain from doing business with you? Working with you, we help you answer this question and develop compelling marketing materials that deliver relevant messages to your targeted audience while differentiating you from competitors. We thoroughly research your offerings for their unique selling points and feature them as effective solutions to your customers problems. In doing so, we produce original and compelling content that is informative and educational that stimulates the viewer - calling them to action. Our online copywriting services include, but are not limited to:
Service Descriptions
Newsletters
Advertisements
Company History
Staff Biographies
Case Studies
Statement of Qualification
Request for Proposal
Value Proposition
CAMPAIGN MANAGEMENT
Are you using the right media platforms that best suits your needs? We carefully manage PR campaigns to generate new leads in the most cost productive way maximizing your return on investment.
OUTSOURCED MARKETING
Want decades of experience that would be cost prohibitive to hire traditionally? We create staffing solutions that can either augment an existing marketing department or replace portions of the internal marketing function on an as needed basis. Whether you need help with project-specific engagements or turn-key outsourcing, we deliver valuable marketing solutions that give your organization more flexibility to market effectively. In partnering with WAYO TECHNOLOGIES, small and mid-sized firms can benefit from the same or better marketing resources as their larger competitors without having to carry fixed overhead.
“High expectations are the key to everything” Sam Walton, founder of Wal-Mart
BUSINESS DEVELOPMENT
WAYO TECHNOLOGIES will help you create and sustain a profitable position in the marketplace by focusing on the areas that matter most. Instead of applying a “cookie cutter” process, we work through your unique challenges to identify and address your pressing needs. Below are a few challenges that you may currently be facing or could face without properly integrating business development and marketing programs.
You are being drawn into RFP processes rather than bringing clients into your BD process.
You do not have a process in place to identify and disqualify unprofitable opportunities early.
Your firm does not consistently make key decision makers' short lists.
Unable to instill a common language and culture among BD, Marketing and Operations teams.
Personnel transition has caused delay in executing business development strategies.
Limited personnel or expertise are leaving you behind only for your competitors to gain momentum.
Despite a strong reputation and successful track record you face a dwindling pipeline of opportunities.
You are unable to penetrate new markets under the "Rainmaker" BD model .
You are unable to create strategic alliances with firms offering complementary services.
A powerful competitor has entered or is about to enter your market.
You are within a multi-brand portfolio yet are unable to capitalize on relationships.
Project Managers do not fully understand their specific role as it relates to the overall Business Development and CRM process.
HOW WE WAYO TECHNOLOGIES DO IT
If you’ are looking to improve the way you do Business Development and ultimately the sales results you achieve – but don’t know where to start –- then a detailed assessment can set you on the right track. Our business development assessment helps you avoid the blind spots and gives you 20/20 vision. We’ll quickly assess your resources throughout your business to ensure the right strategy and the right people are in the right place to help achieve your goals.
Why should companies define a business development strategy? Because it is during the analysis and definition of this strategy that companies are able to gain a thorough understanding of their market, their competitors, and their customers. We work closely with you to identify new opportunities, markets and competitor trends, to develop penetration strategies that achieve the desired market positioning. Your business development plan will include long range strategies and near term tactical plans that will determine tasks, responsibilities, timing and increase effectiveness.
CRM STRATEGY DEVELOPMENT
Getting results starts with knowing your clients and harvesting valuable prospect-driven knowledge. Our CRM operational strategies allow you to maximize your sales and marketing opportunities with your existing clients. We help you set realistic and appropriate goals, align your CRM approach and key business processes, and develop meaningful reporting mechanisms that enable your organization to monitor progress towards its goals.
OUTSOURCED BUSINESS DEVELOPMENT
WAYO TECHNOLOGIES offers Outsourced Business Development services on a month to month basis allowing our client's to benefit from our added valueand control cost. We initiate executive-level relationships, cultivate prospects and qualify new opportunities. We can further develop those opportunities and support clients right through to the deal and closing stages. In partnering with us, small and mid-sized firms can benefit from the same or better resources as their larger competitors without having to carry fixed overhead.
IT is not merely a list expece but a real contributor to the core business, entirely focused on improving business value and business performance. WAYO TECHNOLOGIES professionals are experienced with bold, value-creating approaches to IT, bringing boardroom-relevant criteria to IT investments and helping high-performance businesses to "think bigger" about IT's ability to improve operating results.
Increase your business revenue and take your business to new level, and reach wide audiance. Nourish new idea's and work along with dedicated business people - all by becoming WAYO TECHNOLOGIES partner. We welcome companies and professional with experience serving IT serice providers and High-Tech industries. Great chance for you to widespread your firm/company/organization and even freelance professionals to make their services avaialble for whole new market of Information Technolgy.
We take thorough note of partnership proposal and offer good proposals from our clients. If you feel our clients could benifit with you then, e-mail us with your company profile and synopsis of your work experience you have that would be value to our clients.
Partnership is collective efforts for achieving success. Working together with your agency's representative we make certain our clients fully understand the professional business relationship and answer any questions you might have. We might choose to involve your representative in direct client correspondence, or follow abstraction, the ultimate goal is to provide our esteemed clients service as well as help you bring in more business and ensure maximum return on term of revenue generation.
If, after navigating our website you believe your firm could benefit from WAYO TECHNOLOGIES, e-mail us with a brief synopsis of your current needs. We will immediately contact you to discuss your situation, our available services and determine the best possible way to proceed to meet your needs.
As your one-stop resource for Business Development, Marketing and Branding solutions, we are committed to your success. We are on hand to answer questions you have about any of the services WAYO TECHNOLOGIES provides. For a discussion of specific services, completion timelines, professional fees and performance measurements, please contact us by phone, email or the contact form below.
Be sure to let us know how you heard about us.
Address : Wayo Technologies
3/3, CP Tower (B-wing), Near Ahillyabai Holkar Bridge,
Panchvati, Nasik 422003,
Maharashtra, India
Email : info_wayotechnologies.com
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